Alina Ashfaq (R)

Alina Ashfaq, a student at Lahore School of Economics, is on a path to redefine the skincare industry in Pakistan. With a major in marketing and a minor in media studies, her academic journey has laid the foundation for her entrepreneurial aspirations. Inspired by her mother’s work at their salon, Alina embarked on a mission to revolutionize skincare and founded her own brand, driven by a vision to introduce innovative and transformative products to the Pakistani market.

Alina’s academic pursuits and entrepreneurial spirit make her a standout candidate in the field. Her major in marketing equips her with essential skills in strategic planning, consumer behavior, and brand management. Meanwhile, her minor in media studies enables her to effectively communicate her brand’s message and connect with her target audience through various channels.

Alina is eagerly looking forward to the transformative experiences and opportunities these institutions will provide. the MPSE program at Cornell University, offers in depth understanding of marketing and strategy, learning from industry experts and gaining practical insights. At Babson College, she can immerse herself in the world of entrepreneurship, expand her network, and acquire the necessary tools to drive her skincare brand’s success. New York University’s Entreprenurship and Leadership program aligns with Alina’s entrepreneurial goals. With its interdisciplinary approach, she can develop her innovation and business development skills, embracing the dynamic and ever-evolving nature of entrepreneurship. Choosing between the three colleges is definitely a tough call.

As Alina prepares to embark on this exciting new chapter, her journey serves as an inspiration to aspiring entrepreneurs and students who seek to make a difference in their respective fields. With her passion, academic excellence, and entrepreneurial mindset, Alina is poised to leave a lasting impact on the skincare industry in Pakistan. Supported by dignosco and armed with a comprehensive education, she is well-equipped to navigate the challenges and seize the opportunities that lie ahead.